Privacy Policy

Last Updated: June 19, 2026

DERSEN Sport respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit dersensport.com, contact us through the website, or communicate with us by email or phone.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including when you fill out a contact form, request information, or communicate with us directly.

This information may include:

  • Name
  • Email address
  • Phone number
  • Company or organization name
  • Message content
  • Any other information you choose to provide

We may also automatically collect limited information about your visit to our website, including:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Date and time of visit
  • Referring website
  • General location information
  • Website usage and performance data

2. How We Use Information

We may use the information we collect to:

  • Respond to inquiries or messages
  • Provide information about our services
  • Communicate with prospective clients, partners, vendors, or project contacts
  • Evaluate potential projects or service requests
  • Improve our website, content, and user experience
  • Monitor website performance and search visibility
  • Maintain the security and functionality of our website
  • Comply with legal obligations
  • Protect our rights, property, business interests, or users

We do not currently use contact form submissions for email newsletters, automated marketing campaigns, or CRM-based sales campaigns.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, understand visitor activity, analyze site performance, and improve the website experience.

Cookies are small files placed on your device when you visit a website. Some cookies are necessary for the website to function properly. Other cookies, such as analytics cookies, help us understand how visitors use the website.

We may use the following types of cookies:

Essential Cookies
These cookies are necessary for the website to operate, support security, and provide basic functionality. Essential cookies cannot be disabled through our cookie settings.

Analytics Cookies
These cookies help us understand how visitors interact with the website, including pages visited, time spent on pages, referring websites, browser type, device type, and general usage patterns. We use Google Analytics for this purpose.

Where required by applicable law, we will ask for your consent before using non-essential cookies, including analytics cookies. You may accept, reject, or manage your cookie preferences through the cookie notice or settings tool on our website.

You can also adjust your browser settings to refuse cookies, delete cookies, or alert you when cookies are being used. Some parts of the website may not function properly if cookies are disabled.

4. Google Analytics

We use Google Analytics to help us understand how visitors interact with our website. Google Analytics may collect information such as pages visited, time spent on pages, referring websites, browser type, device type, approximate location, and other usage data.

Google Analytics uses cookies and similar technologies to collect and analyze this information. We use this data to understand website performance, improve content, and make the website more useful to visitors.

We do not intentionally send personally identifiable information, such as names, email addresses, or phone numbers, to Google Analytics.

You can control cookies through your browser settings and, where available, through the cookie notice or settings tool on our website.

5. Google Search Console

We use Google Search Console to understand how our website appears and performs in Google Search. This may include information such as search queries, page impressions, clicks, average ranking position, indexing status, and technical website performance.

Google Search Console helps us improve website visibility, identify technical issues, and understand how users find our website through Google Search.

6. How We Share Information

We do not sell personal information.

We may share information with trusted third parties only as needed to operate our website, communicate with you, provide services, or manage our business. These may include:

  • Website hosting providers
  • Website maintenance providers
  • Contact form or email delivery tools
  • Analytics and website performance providers, including Google Analytics and Google Search Console
  • Professional advisors, such as legal, accounting, or business consultants
  • Service providers who help us operate and maintain the website

We may also disclose information if required by law, legal process, court order, government request, or when we believe disclosure is necessary to protect our rights, property, safety, users, or others.

7. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

8. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain business records, resolve disputes, comply with legal obligations, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and the reason it was collected.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, loss, or alteration.

However, no website, email transmission, or internet-based service is completely secure. We cannot guarantee the absolute security of information transmitted through the website.

10. Your Privacy Choices

You may contact us to request that we update, correct, or delete personal information you have provided to us, subject to applicable legal, business, and recordkeeping obligations.

You can also manage cookies through your browser settings.

You may also change your cookie preferences through the cookie notice or settings tool on our website, where available. If you reject non-essential cookies, we will not use analytics cookies unless you later update your preferences.

Because we do not currently send marketing emails or newsletters, there is no marketing email list to unsubscribe from at this time. If we offer marketing emails in the future, we will provide an appropriate way to opt out.

11. State Privacy Rights

Depending on where you live, you may have certain privacy rights under applicable state privacy laws. These may include the right to request access to, correction of, or deletion of certain personal information, or to request information about how your personal information is used or disclosed.

DERSEN Sport does not knowingly sell personal information or share personal information for cross-context behavioral advertising as those terms may be defined under applicable privacy laws.

To submit a privacy request, please contact us using the information listed in the “Contact Us” section below.

12. Children’s Privacy

Our website is intended for general business and informational purposes. It is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

13. International Visitors

Our website is operated in the United States. If you access the website from outside the United States, you understand that your information may be processed and stored in the United States, where privacy laws may differ from those in your jurisdiction.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

DERSEN Sport
Email: mike@dersensport.com
Phone: 215-828-4329